SOCIAL MEDIA/MARKETING TIPS
That time I got cancelled.
Haha yes, I got cancelled. Well, this was the first time where I ever thought, oh shit, did I get my podcast cancelled over a misread tweet?
So y’all know how much I love Twitter. I have been on the platform, I am kind of ashamed to say, since 2009. It is a space where I express myself, and I never want to be in a position where I need to defend anything I tweet. Although I have nearly 3,000 Twitter followers, I still use it for me. So I don’t ever feel the need to stop myself from tweeting whatever the fuck I want or feeling the need to explain myself.
However, when you have a brand that you represent on social media, you kind of have to be mindful of what you say. Anything you post, like, and share on whatever app you are on is a reflection of the brand. This is a lot of pressure especially when it comes to wrestling which is already known to have a passionate fan base.
While watching a wrestling documentary, I tweeted something in my sarcastic tone from our brand page and it got misconstrued. When the documentary aired, I live-tweeted it as I always do and commented on a person’s reaction to Twitter cancelling him for some really fucked up shit he said about woke culture. People took it as me supporting him, when it was me noting that he actually didn’t care about wrestling Twitter “cancelling” him because he is a shitty human being.
When I tweeted it the night of, I muted it because I knew it would get a lot of traction because it was a polarizing topic. However, I did not think that it would get the hate that it got. I only found out when I was on my personal page and came across tweets questioning us and shaming us. We lost followers, people were throwing hate at us from all directions. I tried to explain what I meant in a thread, but most people didn’t give a fuck or chose to hate us even more.
Now, we have had major disagreements with other fans about various things. Especially during the Black Lives Matter times, and just having to defend female athletes’ honour on a daily basis. And Krista B. and I really don’t care if people don’t agree with us because it is fucking wrestling. It is all scripted and really, to each its own. Who cares if you think Becky Lynch is better than Charlotte Flair? Like in the bigger picture, is it really that deep?
However, this particular tweet has a lot to do with the Me Too movement so it was a little deeper than that. And it hurt that people would think that our brand would be anything but being an ally for women. So I had to get off Twitter for a couple of days, which was a first for me, and really detach myself from everything so that I did not take things personally. And that is when I was like, oh shit, is that what it feels like to be cancelled?
For 4 years, TWG has been a beloved brand. In wrestling terms, you would call us “baby faces.” So this was the very first time that I even belied or cared that we might actually get shunned and have to go into obscurity over one fucking tweet.
But I reached out to some of my friends and family in the wrestling media community, and they assured me that everything was going to be fine and to just keep doing my thing. It was such a blessing in disguise to almost get cancelled because it actually showed me who were my real friends and who had my back.