Following his recent win as the Best Entertainment Provider/Performer in New Jersey (as voted by readers of NJ Meetings + Events Magazine), I had the chance to sit down with Artem Lomaz, Principal Event Host and Founder of New Jersey-based NinetyThree Entertainment. NinetyThree Entertainment is a boutique private event entertainment company specializing in private events such as weddings, Bar/Bat Mitzvahs, and corporate events.
After delivering a seminar at the International DJ Expo in Atlantic City, NJ, Artem suggested getting together at The Park Ave Club, located in Florham Park, NJ. “Atlantic City and the International DJ Expo are always a fun time, but I need to de-stress in the suburbs of Northern New Jersey,” Artem joked. After an afternoon at the gorgeous venue, I was able to learn not only about Artem’s unique approach and luxury service, but also about the private events industry, in great detail.
Below are the videos captured that afternoon, as well as my key takeaways from my conversation with the well-dressed and charismatic event entertainer.
Artem serves as Master of Ceremonies, which, as he describes it, is “not only a representative of you to your guests, but also someone who drives the emotional factor of the celebration through announcements, timing, and pacing. It’s a combination of entertainment direction, personalization, collaborative efforts with all other event partners, and guest inclusion.” Artem oversees event production elements, which include, of course, entertainment (he’s accompanied by a DJ, a band, or both, depending on client preference), as well as ancillary elements such as lighting design, photo booths, furniture and VIP areas, instrumentalists, and much more. He also works directly with all of his clients during the pre-event preparation period to ensure that all details are covered. His attention to detail (from the basic elements of which songs should be played at what moments, to his meticulous team-matching, tie-knotting, and pocket square placement) continues to keep him in high demand for his highly selective clientele. He even jokingly attributes being “admittedly difficult” to his extreme focus on details, but believes that the appreciation level of his clients corresponds to his level of care and concern for “the small things that matter.”
When asked about the said clientele, Artem described them as “those who are usually accustomed to high levels of service, and the personalized approach, throughout all areas of their lives.” A framework of positivity and an understanding of proper prioritization, whether it be for their celebration or their daily life, were also key factors that were discussed. Artem shared his belief that when it comes to the most important days of their lives, his clients understand the role that entertainment plays and appreciate the level of service that he and his team offer.
How does Artem, and the NinetyThree Entertainment Event Team, maintain a “quality over quantity” approach and ensure that each client is beyond satisfied? “10-12 weddings per year, 10-12 Bar/Bat Mitzvahs per year, and a handful of corporate events; by limiting the number of events that we perform, we can be sure that we have the time to personalize each of them deservingly.” Each performance comes with a premium price, but as Artem’s clientele attests, it’s well worth it.
To learn more about Artem, NinetyThree Entertainment, and their service, you can reference our video interviews below.
A special thank you to the Park Avenue Club for providing an always-elegant filming location.
